光程研創創立於2014,前一版的官網扮演了非常好的新創公司的品牌形象。時至2021,當光程研創公司規模更大,而且累積了更多客戶與創新產品時,新的光程研創官網就需乘載更對潛在客戶、既有客戶、求職者的溝通。
試想年輕且充滿機會的半導體領域求職者,假如能夠透過網站了解光程研創,而且還能向家人說明未來工作,這將是是新一版網站設計上的挑戰。
網站建置
Website Design
光程研創身處半導體業,創辦人在品牌識別中特別放入了光電效應的概念。樂齊創意延續此想法將光電效應的流動感放入視覺設計,也隱喻了半導體產業的快速脈動。
再者,因應此次改版的重心在於承載更多溝通,原本為了初登場的繽紛識別,樂齊也與客戶提案調整為單色版,讓識別居於次位來凸顯內容溝通。
樂齊創意以使用者旅程角度規劃下一版官網,包含資訊架構、視覺創意、以及服務召喚動線,期待為光程研創提供更好的品牌與內容溝通。
Artilux Inc.
It was challenging for us to find a design house capable of efficient delivery and effective communication to re-build our website for better readability and functionality. Because we are not a consumer-facing company but an IC design and solution provider in semiconductor industry, it takes more thoughts to present our technology and products in an easy to comprehend and coherent way. They did spend much time on understanding who we are and what we enable to empower our readers so as to design an eye-catching and practical website for more CTA (call-to-action). Our new website did actually get hit by more than 80% new visitors within 3 months, which also receive the result of 130% more time for audiences on average session duration. This time the cooperation with bobii Creative shows them as a highly reliable and proficient partner in creating a brand-wise website.